Dubai World Cup 2024
Meydan Racecourse hosted the US $30.5 million Dubai World Cup, a high-end event supported by large format digital content.
Artists in Motion produced the show, designing a set which featured massive custom built LED screens in front of the main stand. This created an expansive canvas to generate perspective and draw the audience in.
We worked with AIM’s artistic directors to create the exciting ‘race’ section, celebrating the most famous horse in recent years. Existing assets were lit and animated to bring the moment to life.
Project Details
Client Artists in Motion
Date 2024
Disciplines 3D modelling, animation, lighting, rendering & compositing
Credits
Creative Directors Caterina Vicaretti | Artists in Motion
3D modelling, animation, rendering, compositing Rory Cubby | Totem
Notes The animated horse and rider asset was provided by Artists in Motion. The race animations using this model were created by Rory | Totem.